Roy Lichtenstein

Roy Lichtenstein started his career as an artist with an attempt to breakthrough into the abstract expressionistic world that was popular during the 1940's through the early 1960's. He had very little success in this and he didn't have a style that was his own. His breakthrough moment though was in the 60's when his son challenged him to draw something that was as good as a cartoon. His idea was to paint cartoons and comics just as they appeared but on a large scale. His signature half tone images that came from comic strips were the paintings that made him so successful. He was one of the biggest influences in the pop art world. Because all of his famous paintings were similar in style Roy Lichtenstein basically created a brand out of his work that no one had really seen before. His work and influence has been seen in countless advertisements, billboards, commercials and it is still influencing modern advertising.